BRP Inc. Expands Design Arm to Europe

BRP Inc., Can-Am’s parent company, is expanding to southern France. According to Powersports Business, BRP plans to build a design studio to expand BRP’s diverse concept studies. The new studio’s central location in Sophia Antipolis, France, means other internal groups, like Rotax and Lynx, will also be able to use the new expertise this budding arm of BRP plans to offer.

BRP evaluated and ultimately decided to move to southern France because of its rich mix of art, culture, and architecture. It’s also conveniently located near the Principality of Monaco.

“We are extremely proud of this new Design Studio. It will enable us to continue to diversify our workforce and attract top design professionals from Europe,” said Denys Lapointe, BRP senior vice president of design, innovation, and creative services. “I am sure that Sophia Antipolis will be a great area for insights and inspiration which will stimulate our teams to create highly innovative concepts and designs.”

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