Report: January Powersports Sales Lagged

Last year was a tale of feast or famine for the powersports industry, as the ongoing pandemic kept people outside and seeking new rigs to feed their hobbies and drove sales in the first half of 2021. But as the year wore on and inventory cleared showrooms, work slowdowns and constrained supply lines couldn’t keep up with demand and new unit sales fell.

The industry is hopeful that things will straighten out this year, but early signs are that we’re still feeling last year’s pinch. In a recent poll of dealers, Powersports Business found that 83 percent of respondents had seen sales below their expectations to kick off 2022. Just 17 percent of respondents said their sales met or exceeded what they expected to see.

Those numbers aren’t great, but we’d hardly call the news unexpected, given the strife of the last two years and the fact that things are still a ways away from bouncing back. On the bright side, it’s encouraging to see that people still want to buy outdoor recreation equipment. Here’s hoping the supply chain situation turns around this year and we see sales normalize.

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