Speed UTV Models Unveiled at Sand Sports Super Show

Two years after Robby Gordon announced the inception of Speed UTV at Sand Sport Super Show, he’s back with the cars nearly complete. After a brief tire-perched speech at the Costa Mesa, California, show, the Speed UTV team unveiled four preproduction models to a thick crowd of enthusiasts.

Performance stats—a claimed 300 hp on race fuel—and the orange interior were previously revealed, but this release publicly showcased the rigs fully assembled for the first time. Suicide doors, carbon bucket seats and harnesses, and a fully digital tabletlike dash firmly plant the Speed UTV as aggressive and decidedly performance oriented. On top of that, there’s carbon trim adorning the center console and shift boots with large, angular speakers bolted into the door and underneath the bucket seats. The flat-bottomed steering wheel is a de rigueur addition.

Promises like the 35-inch spare tire storage and class-leading roll cage were kept and proudly displayed in these preproduction models. Speed UTV-branded and engraved four-lug wheels and company-branded tires rounded out the package. Gordon and company displayed four different liveries, three of which shared an orange base with black, blue, or white accenting. The final model was painted in a black and metallic flake gold livery, an homage to John Player Special-liveried Formula 1 cars of the ‘70s and ‘80s.

During the unveiling, Gordon took questions, giving further insight into when Speed UTV buyers will be able to get behind the wheel. Cars will be rolling down the production line before Christmas this year, but Gordon clarified this did not mean customer cars would be delivered before the end of 2021.  “When we push the start button, every 19 minutes a car will come off,” Gordon said in response to a question about the production capacity of the Speed UTV facilities.

“Off-roading is truly a family sport,” Gordon said. After years of design, engineering adjustments, and anticipation, it looks like Gordon and his impending Speed UTV cars are at bat for continuing this family fun legacy and with plenty of power to boot.