Utility UTV Owners Spend Average of $1,800 on Accessories

A recent study conducted by Lightspeed on behalf of Powersports Business showed that utility UTV buyers spend an average of $1,435 kitting out their machines. The data breaks down average spend into six regions of the country: California, Northwest, Midwest, South, West, and Northeast. While it’s not clear which states fall into which region, the West has the highest average spend, at $1,821. Somewhat surprisingly, Californians spent the least on average, at $857.

There are a couple of interesting takeaways from the data, the biggest of which is that use is unique to the individual. Getting a rig dialed in to your specific needs almost always requires hitting the aftermarket or accessory catalog. The second is that companies like our friends at Thumper Fab have tapped a deep market.

Lastly, if your preferred OEM doesn’t make the rig you want in the specific configuration you need, it’s easy enough to tailor it to fit. It might not be cheap, but there is something to be said for doing it once and doing it right.

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