Fox Racing Bought by Vista Outdoor

Fox Racing, the powersports giant that has been operating for 50 years, is set to be purchased by Minnesota-based company Vista Outdoor, according to Powersports Business. The deal was announced July 6, and is worth $540 million, with the potential for an extra $50 million depending on Fox’s financial performance.

Fox will be an addition to Vista Outdoor’s list of brands under their name, some of which include Bell, Blackburn, and CamelBak. Fox reported an annual growth rate of 20 percent per year from 2019 to 2021, and expects even higher for 2022.

According to Christ Metz, CEO of Vista Outdoor: “Fox Racing is an ideal fit for our portfolio with a reputation for high quality helmets, protective gear, and apparel for motocross and mountain biking. Motocross and mountain biking are growing and familiar categories for Vista Outdoor. Fox Racing is synergistic to our existing action sports business unit, which includes Bell Helmets, Giro, Blackburn, Krash, Copilot, and Raskullz.

“The addition of Fox Racing to our portfolio will allow us to target multiple consumer demographics across mountain and road biking, skiing/snowboarding, and powersports. We expect that Fox Racing and our legacy teams will find multiple opportunities to leverage core competencies, enhance supply chain efficiency and resiliency, and better serve our customers and consumers to drive future growth. We believe that the combined platform will make each business stronger and more profitable tomorrow than they are today, while allowing us to continue to deliver long-term returns for shareholders.

“Following our separation, which was previously announced on May 5, we expect to be one of the largest outdoor recreation companies in the industry.”

Want to stay up to date on the latest UTV Driver news and reviews? Sign up for our weekly newsletter!