Gear & Products

You Need This New Baja 1000 Retro Merch

Baja clothing drop! Get SCORE’s rad new gear while it’s hot.

Sam Smith

October 3, 2023

A track map, those colors, those fonts—it’s perfect.SCORE

If you are reading this, you are probably human. If you are reading this site, you probably enjoy desert racing. Humans who enjoy such racing often enjoy clothing that references the field. That clothing has traditionally been generic racing swag—a tacky vomit of logos and colors.

Here now, a solution to that last bit.

SCORE International was founded in 1973 by American racing promoter Mickey Thompson. The acronym stands for Southern California Off-Road Enthusiasts, but the organization is best known for sanctioning desert races on Mexico’s Baja California peninsula. The king of those races is a 1,000-mile contest called the Baja 1000.

That name is a mighty brand and a hell of a thing. It deserves great merch. Click on this link and scroll to the bottom of the page to check out SCORE’s new line of shirts, hoodies, and hats. They’re retro but not overdone. Calm without being sleepy. Stylish but not obnoxious about it.

A hoodie with vintage font and a course map for the 1000! This rad Baja 400 T-shirt! (What evil has caused the shirt with line drawings of cacti to be sold out?) For Pete’s sake, look at this hat.

Everyone here is trying very hard to not buy all of it. Good luck.