Study: Powersports Industry Players Spending Big on Promos

The off-road vehicles industry is gearing up for the busy spring and summer seasons, and many are offering incentives to move inventory ahead of their most important months. Northcoast Research recently released its analysis of incentive spending by major players in the industry, focusing on BRP and Polaris. The organization found an increase in incentive spending that it ties to a need to move previous model-year vehicles.

BRP’s promotional spending has increased with a focus on financing incentives, while Polaris has increased spending to promote 2025 models. That said, both are offering aggressive financing deals, with zero percent APR for up to 60 months on some models. Northcoast noted that it views the environment as very competitive and said that spending to promote aging inventory is higher than companies would likely have wanted to start 2025.

Polaris is spending more this year than it did in 2024, with 78 different 2025 models seeing discounts compared to 46 in March. Average spending per vehicle is up, too, with new rebates available for the popular RZR and Sportsman models.

BRP’s promotional efforts include deep financing discounts on the Defender and Maverick X3, with rates as low as 0.99% for 36 months, down from 2.99% in the previous offering. The company also covers many 2024 models with rates as low as zero percent.

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